My First Make Up - I
“My First Makeup” is a scholarship program designed to teach teenagers about skincare, age-appropriate makeup techniques, and how to highlight their unique features to boost their self-confidence.
The project was supported by major national brands, including Monos Cosmetic, Aloe, and Mongol Made, all of which provided beauty products as gifts for the participants.
Three participants became the face of the Aloe, and their promotional photos were featured on the brand’s official page. Nine participants received a makeup training scholarship at Anara’s Makeup Studio, where they learned professional makeup techniques. Collaborating with artist Chayodu, the program organized a beauty photoshoot to showcase each participant’s natural beauty. The Gonchigsumlaa Foundation’s founder and director, L. Gonchigsumlaa, conducted a workshop on embracing unique facial features and skincare.
Impact at a glance:
More than 30 students registered for the program. After receiving the scholarship, participants gained confidence, discovered their most beautiful facial features, and learned to embrace their individuality. The program successfully taught them skincare basics and light, age-appropriate makeup techniques, making it a transformative experience for many.
My First Make Up - II
In its second year, the “Glow with Us” scholarship program saw significant participation from 13-year-old students.
Glow Makeup training session was conducted in collaboration with artist P. Batsuren, focusing on age-appropriate makeup techniques for teenagers. Hankook Cosmetics’ beauty consultants provided personalized skincare advice based on each participant’s skin type and gifted skincare products. This year’s theme, “Highlighting Mongolian Beauty,” was supported by Hankook Cosmetics, which awarded a 300,000 MNT scholarship via Capitron Bank to nine students. Additionally, all scholarship recipients participated in a skincare promotional photoshoot, and their images were featured on Hankook Cosmetics’ official page.
The Gonchigsumlaa Foundation, along with artist Chayodu, conducted a beauty-themed photoshoot, celebrating each child’s unique features and natural beauty.The Gonchigsumlaa Foundation, along with artist Chayodu, conducted a beauty-themed photoshoot, celebrating each child’s unique features and natural beauty.
Impact at a glance:
This year’s program was highly effective, as each participant received professional skincare consultations and completed a three-day beginner’s makeup course.
A major highlight was the sponsoring brands featuring all participants as the faces of their products in advertisements, which significantly boosted the children’s confidence. The project had a strong positive impact, helping students feel more empowered and comfortable in their own skin.
My First Make Up - III
For the third consecutive year, the Gonchigsumlaa Foundation implemented the My First Make Up – 2025 Scholarship Program under the theme “Trend With Us,” in partnership with Anaras Make Up Studio and Oriflame Mongolia.
The program received 97 applications nationwide, from which 9 adolescents were selected to receive a three-day Teen Makeup training and a MNT 300,000 scholarship, deposited into savings accounts at Capitron Bank to support early financial literacy.
Despite regional barriers, two participants from Sukhbaatar and Khentii provinces completed the full in-person training. Applications were received from Arkhangai, Ovorkhangai, Orkhon, Sukhbaatar, Omnogovi, and Khentii, demonstrating strong nationwide demand for creative education.
Oriflame Mongolia, as project sponsor, conducted individual skin assessments and provided age-appropriate skincare and cosmetic products, ensuring safe and professional training standards.
A key program component was a portrait photography project, enabling participants to express identity and emotion through makeup. The shoot was produced with artist Chayodu, while makeup artist SHUUDER mentored participants through experience sharing and career guidance.
My First Make Up – 3 continues to create meaningful impact by expanding access to creative education, building confidence among adolescents, and fostering inclusive opportunities through strategic partnerships.